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The Driven for Success is available to pre-order from drivenforsuccess.shop Ian says he hopes production could start by February and the game would be in the country by mid-March. He says it was an opportunity for people to come give the game a go and learn about road safety. Ian is showcasing the game at pop-up events at central Auckland board game eateries Cakes n Ladders on Saturday January 22 and Dice and Fork on Saturday February 5. “The China production team are eagerly waiting to commence the first mass production print,” says Ian.ĭriven for Success will donate $1 from each sale of the game to either the Starship Foundation, Barnardos, Breast Cancer Foundation, Shine or Life Matters Suicide Awareness Trust. Ten prototypes were made in New Zealand through Image Concepts for test play, but production would be done overseas. Photo: David White/STUFF.Īfter having the initial idea Ian worked on the game with his brother Jeremy Elford, a lead artist for a video game developer in Canada, on and off for five years, but the Covid-19 lockdown pushed them to get it finished. The art was designed by his brother Jeremy Elford who works as an artist in Canada. The game offers novice and expert play options, so that people of all knowledge levels can take part. The game uses question and learning cards and question squares so players can learn road safety rules in an entertaining way. Ian says the board game would support the wider community and government organisations such as the police, Ministry of Education, Ministry of Social Development and Ministry of Justice. Ian says when a prisoner was released with qualifications, it gave them confidence and a feeling of pride in their achievement – and this was a big step when returning into the community.ĭriven for Success includes approved Waka Kotahi Transport Agency signage. While the game was intended to educate everyone, Ian hoped it would be used in prisons, as prisoners were often supported to gain their driving licences prior to release. Put yourself behind the wheel of a Drivers Ed Direct Toyota Prius, pull up, angle the tires properly, and park Remember, how you start affects how you finish. “I went home and thought, ‘There must be an easier way for someone to learn all the stuff you need to learn for your theory test.’ So I just made the board game more or less overnight,” says Ian.ĭriven for Success includes approved Waka Kotahi Transport Agency signage. But never fear, the new drivers ed game from Drivers Ed Direct is here Practice realistic parallel parking and parking lot challenges on four fun levels of play. Part of Ian’s work in Corrections has involved coaching people to get their driving licences, and he saw the need for a fun study aid. Ian Elford, a probation officer for the Department of Corrections, says he created Driven for Success to support people studying for their driving test and to help drivers maintain their road safety knowledge. A probation officer had prisoners in mind when he designed a board game that could help those serving prison sentences pass their driving theory test.